Content 3.0 is the next evolution of content in B2B. It’s going that step further to create symbiotic relationships between brands and customers.
With blurred lines between the digital and real world, marketers need to create an interconnected data back-end to allow their content to self-adapt in real time, based on the intelligence they gather on their audience. We’ve created a free workshop that gives forward-looking marketers a guide to make the jump to Content 3.0 to keep pace with the data revolution of content.